FERNANDO MORATE
Enterogermina, the number one probiotic in Brazil, wanted to make gut health part of the conversation among young people. This means that we must catch their attention in their own environment: video games.
Some of the most important brands in Spain joined La Liga creating a platform called Héroes de Hoy to fight against discrimination and intolerance. On such a platform, the brands would show different workers committed to a personal cause.
To spread the word about this necessary platform, we launched a short film with a shocking plot twist...
The briefing was clear: we had to make a didactic and understandable MoA. Therefore, our proposal was to create it far away from the scientific and boring world that pharma brands usually make. The best part was to create an entire inner world including a redesigned brand mascots and their enemies.
Starbucks wanted to communicate its range of home coffees in a global campaign for different markets. The challenge was to bring the uniqueness coffees to the possibility of making it yourself. That's why "Make it Yours at Home" platform was born, which we developed through a multitude of channels and with very specific digital assets for each phase of the funnel.
In addition, in order to unify each element of the campaign, we built a unique art direction and visual identity that we internally called "Starbucks World"
Masterbrand Campaign
Roast Campaign
This version of Moby Dick, created by Fnac with the support of Down Spain and the C.E.R.M.I, is written without using the letter “E” on any of its pages. The story changes, but it is still wonderful. An activation for good in order to support people with disabilities that shows us that culture can have a transforming power in society.
The Fundación Secretariado Gitano is an NGO that works for the inclusion of Gipsy people in Spanish society. In its communication plan they adress different issues of this inclusion.
#LeonorDropsOutOfSchool
In the first campaign, the objective was to denounce society's indifference to the early school leaving of Gipsy children.
The Most Painful Tattoo
The second year, we had the challenge of making society aware of the discrimination suffered by the Gipsy community in different aspects of their lives, such as when it comes to getting a job or renting a house. Our strategy was to focus on the cause of the discrimination: prejudices.
Starting from Zero
The last year was also focused on discrimination. Since we had already worked on prejudice, we now wanted to show what happens next. For this we based on a thought: if you are Gypsy you must effort more than the rest. You don't start from scratch, you need to overcome a long path just to start where others do.
